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Make no mistake whether you have purely local business, or you are aiming for a
larger market be it regional or national or even global, you need to consider
Facebook ads. No marketing experts will try to twist your arm and say that you
have to absolutely take out Facebook ads. Please understand that as awesome
and as effective as Facebook ads can be, they are not for everybody. This is not a
piece of advice that applies across the board.
In certain situations, Facebook ads may be counterproductive as far as your
overall digital marketing campaigns go. Still, there are many ways Facebook ads
can take your business regardless of its size to the next level.
Here are just 5 of the biggest benefits. 5 of the most effective ways Facebook can
make an impact on your digital marketing campaigns effectiveness. This by no
means is an exhaustive list. In fact, the only limit to the ways Facebook's
complete advertising network can benefit your brand, is your imagination.
Seriously. Believe it or not, simply posting comments, blogs that use the
Facebook comment plug-in, can actually go a long way in boosting your brand.
Of course, you have to do it at the right time, on the right blogs and with the
right content. It’s not as straightforward or as black and white as a lot of people
make it out to be. Just like anything else in life, just because it sounds simple, it
doesn't necessarily mean that it is.
The fact is when you start on Facebook, chances are your initial campaigns will
not be all that successful. This is called the Facebook advertising learning curve.
Whether you are advertising a dropshipping business, a content base business or
a purely local or break and mortar brand, you have to pay your dues. Now there
lots of self-proclaimed Facebook marketing gurus and experts out there. A lot of
them talk of good game but the truth is, when the robber meets the road very
few, live up to the expectations. That's the bottom line.
The first benefit Facebook ads brings to the table is you are able to create a solid
brand in your local area.
Quick recap: why is a having a brand important? When you build a brand, you
don’t have to constantly promote your business. Once your business is recognized
as a brand, people will seek you out. Your reputation will precede you-and open
many doors of opportunity for you. Why? Well, people don’t like to take risks.
With everything else being equal, people would rather do business with a known
and trusted entity than roll the dice on some shadowy, less known, possibly
inferior source of products or services. Best of all, people would pay extra for this
sense of certainty.
You may think that you're already doing a good job of branding your business in
your local area. You may think that those bus bench ads that you've taken out are
doing wonders for your local brand recall. You may have reached out to local
business organizations and social groups to publicize your brand. Maybe you’ve
sponsored lots of Little League games and your business is quite well known
among networking circles in your neck of the woods.
All these may well be the case but you shouldn't stop there. You should look for
total local market branding saturation and this includes the digital space. In the
case of branding, there’s no such thing as too much of a good thing. You could
always use more branding.
Surveying your customers and getting crucial products and service development
information from them is an effective way of figuring out what your market
needs. The more accurate your take is on the pulse of your clients, the more
likely you will roll out a successful products or service.
The problem is the traditional the ways of getting this type of consumer
intelligence can be very expensive. I am talking about phone surveys, paper
surveys and focus groups. Traditional consumer intelligence can also take quite a
bit of time. Take note that just because you ran a focus group or put out a survey
that these might not hit the mark the first time around.
Oftentimes, companies would have to run several rounds of surveys to find the
information that they are looking for. Also, some surveys need to be run several
times to make sure they are reaching the right random sample of people.
Otherwise, whatever recommendations the surveys might point to might not
actually do much good for the businesses commissioning these surveys.
Make no mistake, traditional offline or phone-based consumer intelligence
gathering is pricey, eats up a lot of time, and needs a lot of costly fine tuning to
produce solid value for businesses. Worst of all, you have to rely on consumer
intelligence firms to gather and process the data. They are also in charge of
designing the information gathering campaign’s internal processes and details.
Thankfully with the internet, you can cut out the middle men, you can also make
the whole process more effective and efficient. Using Facebook ads, you can
The first benefit Facebook ads brings to the table is you are able to create a solid
brand in your local area.
Quick recap: why is a having a brand important? When you build a brand, you
don’t have to constantly promote your business. Once your business is recognized
as a brand, people will seek you out. Your reputation will precede you-and open
many doors of opportunity for you. Why? Well, people don’t like to take risks.
With everything else being equal, people would rather do business with a known
and trusted entity than roll the dice on some shadowy, less known, possibly
inferior source of products or services. Best of all, people would pay extra for this
sense of certainty.
You may think that you're already doing a good job of branding your business in
your local area. You may think that those bus bench ads that you've taken out are
doing wonders for your local brand recall. You may have reached out to local
business organizations and social groups to publicize your brand. Maybe you’ve
sponsored lots of Little League games and your business is quite well known
among networking circles in your neck of the woods.
All these may well be the case but you shouldn't stop there. You should look for
total local market branding saturation and this includes the digital space. In the
case of branding, there’s no such thing as too much of a good thing. You could
always use more branding.
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